Privacy Policy

Last Updated: November 2025

This Privacy Policy describes how Snooze Mattress + Wellness El Paso (“we,” “us,” “our”) collects, uses, and protects your information when you visit our website or interact with our business. This website represents the El Paso franchise location of Snooze Mattress Company. While we operate under the Snooze brand, customer information collected here is managed locally by Snooze Mattress + Wellness El Paso TX. If you have any questions about this policy or wish to exercise your privacy rights, you may contact us at:

10501 Gateway Blvd W, Suite 16, El Paso, TX 79925

(915) 621-5916

[email protected]

1. Information We Collect

a. Non-Personal Information When you visit our website, we may automatically collect certain non-personal data such as your IP address, browser type, and operating system. This helps us understand how visitors use our site and improve functionality. b. Personal Information You Provide We collect personal information that you voluntarily submit when using our site or booking a Dream Mapping appointment, such as: Name Phone number Email address Zip code Purchase or delivery details This information is collected through our secure scheduling and contact forms powered by GoHighLevel, a U.S.-based marketing platform.

2. How We Use Your Information We use your information to: Schedule appointments and follow up on your inquiries Complete mattress purchases, delivery, and setup Send service updates, promotional offers, or event notifications (only if you opt in) Improve our website and advertising effectiveness We will never sell or rent your personal information to any third party.

3. Cookies & Tracking Technologies Our website uses cookies and similar technologies for analytics and advertising. We may use: Google Analytics & Google Ads for website performance tracking and remarketing Meta (Facebook) Pixel to measure ad effectiveness GoHighLevel tracking for form performance and local campaign measurement Cookies allow us to understand how visitors use our site so we can improve your experience. You can disable cookies in your browser settings at any time. To opt out of personalized Google Ads, visit adssettings.google.com.

4. Information Storage & Security Your information is stored securely on servers within the United States. We take reasonable administrative, technical, and physical safeguards to protect your data. If a security breach ever occurs that affects your personal information, we will notify you promptly in accordance with Texas state law.

5. Third-Party Services We may share limited personal information with trusted third parties who help us operate our business, such as: Payment processors Delivery and logistics partners Marketing or scheduling platforms (GoHighLevel, Google Ads, Meta) All third parties are required to use your data only for legitimate business purposes and to keep it secure.

6. Your Rights You may request to: Access or review the personal data we have about you Correct inaccurate information Request deletion of your data (where legally allowed) Opt out of marketing communications at any time To make a privacy-related request, contact us at [email protected].

7. Data Retention We retain customer information for up to two years after your last interaction with our store or website. Data may be deleted sooner upon verified request.

8. Children’s Privacy Our site and services are intended for adults. We do not knowingly collect information from individuals under the age of 18. If we discover such information has been collected, it will be deleted promptly.

9. “Do Not Track” Requests Our systems currently do not respond to browser “Do Not Track” signals.

10. For California & Nevada Residents We honor the rights of California and Nevada consumers under applicable state privacy laws, including the right to request deletion of personal information and the right to opt out of data sale. We do not sell personal information.

11. Franchise Notice This website is independently owned and operated by Snooze Mattress + Wellness El Paso, a licensed franchisee of Snooze Mattress Company. While we share brand resources, all customer data collected through this site is managed locally by the El Paso franchise.

12. Updates to This Policy We may update this Privacy Policy occasionally to reflect changes in our practices. Any revisions will be posted here with an updated effective date. 13. Contact If you have any questions or concerns about this Privacy Policy, please contact:

Snooze Mattress + Wellness – El Paso

10501 Gateway Blvd W, Suite 16, El Paso, TX 79925

(915) 621-5916

[email protected]